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Over the years, through applications of its innovative proprietary technology and in-depth knowledge of niche markets, the Group has continuously enhanced the nutritional value, taste and packaging of its products and developed various high-end functional products to broaden its product portfolio. These consistent efforts have contributed MENGNIU to become the top brand in the China dairy industry. Currently, the Group provides 3 main categories of products to consumers comprising of over 400 healthy, nutritious and tasty dairy products, which are well-received by the market.
 
  Product Mix  
   

 

Liquid Milk
Liquid milk is the main revenue contributor of the Group. It comprises UHT milk, milk beverages and yogurt.
UHT milk Milk beverages Yogurt
UHT milk is the core product of the Group. The category covers the  Milk Deluxe series, Mengniu Pure Milk, Mengniu Flavored Milk,Future Star series, Student’s Milk, Burnlooking, M-PLUS High Protein Milk, Xianyu Pure Milk, SHINY MEADOW fresh milk,GREENHOUSE fresh milk etc.
The milk beverage category includes Fruit Milk Drink series, Yoyi C series, Suan Suan Ru series, etc.
The yogurt category includes major products such as the Just YogurtMilk Deluxe Yogurt,ChampionFuture Star Kid Nutritious Flavored YogurtInner Mongolia Solid Yogurt, Bio, European Charcoal Yogurt etc.


Ice-cream Milk formula products
     
The ice-cream products mainly include DeluxeMood for GreenIce+Suibian, Russian Milk Ice Cream.   Infant milk formula brand products include Yashily Kieember, Yashily Kieevagour, Yashily Qinérshi, Yashily Qinérshuo, Reeborne, Dumex Diamor series, Dumex goat milk series, Doraler goat milk series, Arla Baby & Me etc.
 
     
Other products    
     
Other dairy products mainly consist of cheese products and ZhiPuMoFang, the first joint brand with WhiteWave from America in China. Other products mainly include Silk Americano Soymilk, Arla shredded mozzarella, Lao Qu Bei.    
   
 
   
 
www.mengniu.com.cn