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  • Corporate Information

    Mengniu is a leader in the China dairy industry
    focuses on providing nutritious, healthy and delicious products to Chinese and global consumers.

  • Corporate Culture

    Vision
    From grasslands across the world,
    Mengniu products nourish and are loved by over
    2 billion consumers globally
    Mission
    Every drop of nutrition
    makes every life thrive
    Core values
    Consumers are at the heart of all our decisions.
    Creative solutions win the future.
    Empower and inspire talents to succeed.
    Integrity and honesty support our continued success
    The Mengniu Spirit
    Born to excel,
    constantly striving for self-improvement

    The 2025 “Creating a new Mengniu” strategy

    First-Choice
    Technology
    International
    Spirit
    Responsibility
    Adopting a customer-centric approach will enable rapid product and technological innovation to meet the diversified needs of consumers. With a brand that stands for safety, quality and nutritional value, Mengniu will appeal to mass market consumers who recognise its value proposition, particularly among the younger generation, and become a well-loved consumer brand.
    Restructuring its supply chain, industrial chain, organisational model, operational model and business model will equip Mengniu with digital intelligence. These efforts will help Mengniu’s brand, products and services reach target consumers and enable its industrial chain to evolve and self-improve, empowering the Group to upgrade into a platform-based ecosystem that drives high-quality development.
    Aspiring to claim a greater share in the international market, Mengniu aims to become an influential and international enterprise. Mengniu will strengthen its business in Southeast Asia and Oceania, groom a pool of high-caliber talent with international perspective and develop an internationalised dairy industry business model, namely, the “Mengniu model". Mengniu hopes to replicate its success in branding, product offerings and business operations in other countries and regions to become an enterprise with truly global impact.
    Mengniu will promote its mission, vision and core values to all departments and branches around the world, instilling them into the heart and mind of every employee. In this way, Mengniu will foster a strong corporate culture, which will create impetus for its further development and growth.
    Continuing to walk the path of quality development with steadfast strides, Mengniu will make its best effort to ensure product and service quality, working according to the management philosophy of ‘no compromise on product quality, value or execution’. Mengniu is committed to providing world-class products and services to consumers around the world, and will continue to develop a responsible supply chain and produce dairy products in an environmentally-friendly manner. Mengniu will contribute to the revitalisation of the dairy industry in China and facilitate the quality development of the industry.

    Logo Renewal

    Remembers
    Our Origin

    1999

    2021

    Embarks on A
    "New"
    Journey

    Chinese characters represent the core, the green color represents the grasslands of Inner Mongolia;
    Breaking through boundaries, surpassing ourselves with a firm footing, looking to the stars, from the grasslands to the world

    Logo designer of Apple Inc

    Created by Rob Janoff, logo designer of Apple Inc.

    Green grassland

    “Green grassland", the new logo's basic color, represents nature, health and quality, and indicates that Mengniu will not forget its original intention to go from the grasslands of Inner Mongolia to the world

    Yellow River – the Mother River

    “Yellow River – the Mother River” represents Mengniu's development in the golden milk source belt, bringing high quality products to consumers with the mission of “every drop of nutrition makes every life thrive”

    Cow's horn

    The "Cow's horn" is the spiritual symbol of Mengniu, representing the corporate spirit of "born to excel, constantly striving for self-improvement"

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