Mengniu has formulated a rich product portfolio comprising liquid milk, ice cream, milk powder, cheese and other categories under well recognised brands such as Milk Deluxe, Just Yoghurt, Champion, Yoyi C, Shiny Meadow, Suibian, Mood for Green, Reeborne and Bellamy's. It has a leading market share in segments such as high-end pure milk, chilled yogurt, high-end fresh milk and cheese.